After reading “Why Salespeople Fail,” your view of selling will never be the same. Most modern-day selling systems and sales management efforts have many deficiencies that hurt sales numbers and forecasts. The Sandler Selling System® methodology completely changes the tenor of sales encounters with its honest, no-nonsense, dignified approach to selling that places salespeople firmly in control and will help increase productivity and exceed sales goals.
...Nearly every wrong approach that has been discussed in Brad's training sounds familiar because I think I've tried them all. Imagine my disbelief and joy when Brad convinced me that it didn't have to be that way. ... Since hiring Brad, my agency's new business activities are much more productive. I've learned to "qualify hard and close easy." I'm ashamed to admit it, but I'm not really working any harder, just a whole lot smarter.
Douglas Burdett, President Artillery Marketing Communications